![]() Ultimately, Marshall plans to have 43 houses around the world within the next five years-which will cost a lot more than $10 million. HOA is set to break ground on two new facilities in Q1 of 2021, and both the supplement and apparel businesses are slated for new quarterly product launches. With earnings over his 13-year career estimated to be upwards of $80 million, according to contract database Spotrac, Marshall said he’s “probably looking at another $10 million to really feel good about what we’re doing.” That money will go toward funding the growth he has mapped for each of his business areas. Marshall noted that pro sports teams integrate medical personnel, trainers, massage therapists, chiropractors, mental health specialists and nutritionists, and said HOA is “putting that all into one concept” available to everyone. How they train, what they eat, the apparel they wear.” “People are trying to figure out ways to scale treadmill classes and cycling classes, but no one has ever scaled athletic performance, giving the general population the lifestyle of the pro athlete-the healthiest people on the planet. ![]() “This industry is trendy,” Marshall told Sportico. Marshall remains confident in HOA because of its integrated and “all-encompassing” nature, a quality he thinks the pandemic has made even more of a priority for people around the world. He opened his first “house” this quarter in Weston, Fla., and launched HOA’s initial supplement and apparel lines.Īs Marshall described it, he and his wife, Michi, have “bootstrapped this entire company.” While the approach will ideally eventually create a trio of independent revenue streams, right now it means three businesses to bootstrap during a particularly tricky year for the $4.5 trillion health and wellness industry-which has seen a number of similar businesses file for bankruptcy. The ambitious three-pronged business model-comprised of fitness and training facilities, supplements and apparel-focuses on holistic wellness, from the physical to the mental, in the same way Marshall said a professional sports team does. ![]() The team he’s assembled has helped him launch House of Athlete, a modern gym concept for professional and everyday athletes alike. Six-time Pro Bowler Brandon Marshall has been a team player for his entire NFL career-but now he’s crafting his own roster, and funding the business they’re building with a personal $10 million investment.
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